Arbury Motor Group appointed Scaramanga Design as Lead Designer and Contract Administrator for the internal and external refurbishment of their existing SEAT dealership on Grange Lane, Stourbridge, transforming it into Arbury’s first dual-brand SEAT and CUPRA showroom.

The project involved a comprehensive redesign of the site to accommodate both brands under one roof, reflecting their distinct identities while maintaining a cohesive customer experience. The existing showroom was extended to create a spacious, five-car display area, featuring new SEAT and CUPRA corporate finishes, branded furniture, and upgraded lighting to meet the latest manufacturer standards.

Externally, the building underwent significant enhancements, including redecoration works, and the installation of updated corporate signage, aligning the dealership with the visual identity requirements of both SEAT and CUPRA.